Speaker:
Michael Barry
Princeton Creative Marketing
"Six Steps to a Successful Value Proposition"
Michael Barry is the Marketing Director of Princeton Creative Marketing (PCM) and an integrated marketing professional with expert level skills and an intuitive ability to find the right mix of traditional and contemporary marketing techniques for an organization’s goals. He has helped dozens of businesses create and implement a strategy to communicate with customers, reach new markets and increase revenue.
In over a decade as a marketing professional, Michael has worked with organizations from large corporations and non-profits to small businesses and independent artists. His clients include businesses in education, healthcare, home improvement, energy, professional services, printing, martial arts, law, music, arts and the non-profit sector. In addition to PCM, he has served as marketing director for a record label, an executive director of two non-profits and a successful independent marketing consultant in New Jersey, New York and Connecticut.